DISQUS

Duct Tape Marketing: The Definition of Social Media

  • Joseph T. Dager · 1 year ago
    The simplest, clearest definition that I have heard.
  • Tim Rueb · 1 year ago
    I recently posted my definition also:

    http://roihunters.wordpress.com/2008/09/18/what...

    Mine was in bullet form since I couldn't simply come up with a pithy sentence.
  • Torley · 1 year ago
    That's a tight definition, and one I'd be happier to tout than the buzzword-laden wordcrap (without followup) I often see.
  • Angie A. Swartz · 1 year ago
    I'd have to add the element of relationship to your definition. After seeing everyone in action at Blog World Expo '08, it's obvious that the Blogosphere is all about collaboration and helping each other succeed. How awesome!

    Angie
    Follow me on Twitter @aaswartz
  • web Content · 1 year ago
    Well, that pretty much sums it up.. yes, elaboration is quite clearly possible, but honestly the deeper you get into it the more room there is for a complete loss of clarity..
    Social media is based entirely around the human need for interaction and communication with our fellows... Business takes advantage of this through networking..
    Simple
  • Isabel Hilborn · 1 year ago
    too complicated. I like the one I posted a year ago better:

    http://blog.isabelhilborn.com/2007/10/a-simple-...
  • Mike Davis · 1 year ago
    I agree that the definition is very clearly defined. I would go one step further to state that social media is not only about social interaction and technology but the use of it in order to collaborate as stated. Collaboration is the key to social media.
  • Giselle Conyette · 1 year ago
    In a way, the newspaper can be a form of social media since it allows readers to comment back to the editor on articles they read.

    It's social media in slow motion since readers' comments are not printed right away, unlike social media where your comments appear in almost real time.

    And, like social media, comments have to be approved by the moderator (for web) and editor (for newspaper).

    So, there are similarities with the main difference being speed and availability.