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I used to build HTML sites and edit them with Dreamweaver, but it's a pain to keep them updated that way when you have almost 100 sites.
So now I am making all new ones as Wordpress sites, and converting the ones that I update a lot.
If you use Wordpress, it just involves a little bit more tweaking with the theme so that you are managing Pages instead of Posts, and so that your Pages are the main part of the navigation instead of the blog posts and categories.
In fact, I am sure there are a bunch of plugins and ready made themes that make using Wordpress as a CMS even easier than the way I am doing it.
I am familiar with Wordpress, and it is easy for me to manage and teach employees to use, and keep updated. Plus it's easy to give access to freelance writers with the Wordpress login system.
So I wouldn't really want to mess with any other system, because of the learning curve.
Plus, I know for a fact that my Wordpress sites do well in the search engines, and that is important to me. (Yes, they do well even if you have a mostly static site with Pages instead of Posts.)
I had a few conversations with them last year and the message didn't really didn't jive.
In summary, what I got was that their system takes content from multiple contributors in your corporation and creates multiple blog sites... each geared to dominate different keywords. This seems to go against Google's stance on duplicate content.
But maybe I'm missing something... so I'm open to your thoughts on them.
Its open source and I found it simpler than both Drupal and Joomla to pick up as a beginner, but slightly less powerful in features.
I wouldn't go back to static page management. The ability to have draft, private and public pages lets me use this a collaborative development tool. We also use it to store notes and ideas on a private page for our next meeting.
Their site is start.websitebaker.org (no www)
My site is www.trainingtools.com.au if you want to see one of the templates in action.
1) Podcasting plugins galore- It takes me about a minute to upload a podcast, have it submitted to iTunes and tailor how I want it to be displayed. We use Podpress and CoolPlayer for this.
2) Del.icio.us tags - John has talked about it on here before I think, but this is one of my favorite tools. If people are talking about you on the internet then instead of updating your site and linking to that particular page (which doesn't work well with message boards) then just "tag" it by clicking one button on your browser. I just set up an account and told WordPress to automatically syndicate the feed from delicious into a special "Brown Lures on the Web" category on my site. Then you get links, more tags, descriptions and easy content. Total it was about 30 minutes to set up and $0
3) Be creative with categories/feeds/posts - Instead of having every post be an "article" we use a lot of product-specific posts which fall into a special product category. Then at a random spot on the site we tell it to just pull the most recent post for that category and it ends up featuring a product. The basic idea is that you don't have to have everything be an article or story.
There are so many more plugins I love too that you just have to try out, like subscriber management tools, plugins for everything Google, random photo generator from your picasa account, "share this", contact forms etc. It's really amazing what all you can get for free.
Now I'm trying to experiment with integrating a shopping cart--probably osCommerce--into our WP-powered site instead of having it be external through godaddy.
http://blog.exclusiveconcepts.com/
Also, Check out the bullhorn blogger at wwww.bullhorn.com
So far, I see no need to switch.
I agree 100% with your idea of using CMS as an integrated web strategy for corporate blogging.
How would you advocate or pitch this idea to executives who are just now realizing that corporate blogging is something they want/need?
Check out http://www.blogtronix.com
I have been selling the need for a package like this inside my business for nearly a year. Not sure about the backend on Blogtronix, but I have been in love with the idea of what this tool represents since seeing a video demo over a year ago via some blog like techcrunch, if memory serves.
Check out the video demo, and let me know if this is what you have in mind.
BTW, I have no affiliation with Blogtronix other than an interest in my business pursuing something akin to the tool!
Sean McGinnis
If you want it to be set up as a CMS, just create new content using static "pages" instead of blog "posts". And then set a page to appear on the front page.
I've experimented with Joomla, but it falls far short of Wordpress in terms of user-friendliness.
But I'm really curious about this compending feature - is it just hype?
MovableType, the CMS platform I use for palmit.com, should also be on your list.
I created a page on MODx to provide people with an overview of the system. You can also find links to free MODx templates and reviews comparing MODx to Joomla, Wordpress, Drupal, and Expression Engine. Visit the MODx CMS overview page here: http://www.squidoo.com/modxcms
I wonder when firms both large and small with push this envelope to the next step; providing these tools to their people to help them do their jobs.
Having worked in, and now consulting to large sales organizations, I know how neutral (at best) management is towards these tools. I'd love to have a client ask, "hey, how can my people use this stuff?"
Great article, good insights. I read your blog frequently, but don't really comment much.
I work at a Non-traditional advertising agency in Australia, and are trying hard to get clients to realise the potential of digital, and they're starting to see the light. What you're talking about here is about 2 years away for us, as our clients are just starting to buy some AdWords... Its scary.
We're setting up a site to educate the Australian market on Digital Marketing, purely an educational resource, with POD casts etc. www.lovedigital.com.au. We'll be featuring successfull online campaigns and views of thought, if you've got anything you'd like to showcase let me know.
though i am quiet late to go through these contents but yet these contents are useful even for a non technical businessman like me.
After going through many like above you mentioned , I am not helpless to manage my contents any more.