Duct Tape Marketing - Latest Comments in The Picture Perfect Ideal Customer

Re: The Picture Perfect Ideal Customer

Chris — Tue, 17 Feb 2009 13:19:27 -0000

You must pick your customers wisely. Sadly, some just aren’t worth the trouble.

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Re: The Picture Perfect Ideal Customer

Chris — Tue, 17 Feb 2009 13:18:48 -0000

You must pick your customers wisely. Sadly, some just aren't worth the trouble.

Re: The Picture Perfect Ideal Customer

Sweaty palms — Tue, 10 Feb 2009 13:26:03 -0000

This is really good advice. The underlying understanding with it is, that once we know what's our ideal customer we have to accept the fact we can't satisfy everyone.

You have to know exactly who you're targeting and be as specific in your marketing as possible.

This also allows us to connect with our customers better because we design marketing in a way that perfectly suits their needs.

Andy

Re: The Picture Perfect Ideal Customer

Kris Bovay — Mon, 09 Feb 2009 18:43:29 -0000

I love this idea. It very much personalizes the customer experience for the 'inside' people. And it will be interesting to see if relationships with some of our 'tougher' customers softens up when we have their pictures up on the customer service bulletin board and when we engage our people in learning more about our customers. Thanks!

Re: The Picture Perfect Ideal Customer

Erik B. — Sun, 08 Feb 2009 01:14:47 -0000

Phenomenal Grade A article for sure. I think a large percentage of the marketing community put themselves first and the customer 2nd. I think sometimes its easy to do that in this field because most of the time you don't deal with the consumer face to face. It really has become a dirty game trying to fill up that sign up sheet and the thing that should come first is the person's best interest.

Re: The Picture Perfect Ideal Customer

KJ Rodgers — Fri, 06 Feb 2009 12:36:27 -0000

Businesses are needing to relate a face with their customers more than ever in these markets.

Re: The Picture Perfect Ideal Customer

Classifieds — Thu, 05 Feb 2009 21:01:28 -0000

This is a great post, you should always have happy costumers if you want to business to succeed, if they are happy you are happy. You should always do what ever you can to give your customer the best experience he can get so he can continue coming back.

Re: The Picture Perfect Ideal Customer

Todd Schnick — Thu, 05 Feb 2009 07:50:33 -0000

I just presented a new marketing plan to a client - and a big piece of the program is knowing and understanding your customer. We all need to know what they buy, how the buy, and what motivates them to buy.

I encourage most clients to add a blog to their web strategy - allows them to be more interactive with their market. They often come back and say they don't have enough content to have a blog make sense.

I always tell them to blog about their customers. Share special stories about them and their customer experience. Just another way to know them better...

Re: The Picture Perfect Ideal Customer

web content — Thu, 05 Feb 2009 02:28:01 -0000

Great post!! I think it's far too easy to forget that the customer is actually a person, with real needs and desires that we have to attempt to meet!
We tend to write them off as faceless millions who generally cause us as much frustration as profit

Re: The Picture Perfect Ideal Customer

Cynthia — Wed, 04 Feb 2009 16:01:17 -0000

Great post! I think a lot of marketers go down the wrong path, trying to identify with their customers but doing so in a very superficial way. This practice should help marketers concentrate on what's really important... solving the customers' needs and presenting solutions to them in ways they understand.

Re: The Picture Perfect Ideal Customer

Armen Shirvanian — Wed, 04 Feb 2009 14:42:36 -0000

This is a key point to look at when thinking about one's audience. It makes sense, because after you get information about your ideal customer down on paper, you will have a much better idea of who you are dealing with. Sometimes, we don't know who is the main group that is interested in our product, so we provide them with material that is irrelevant to them. This might annoy them over time, and they will wonder if you even understand your customers.

Re: The Picture Perfect Ideal Customer

Aaron Schweizer — Wed, 04 Feb 2009 14:05:48 -0000

I am in full time Christian ministry, and we are supported by a team of partners who make a monthly donation contribution. In business terms those are our customers. I thought it was helpful to think about these folks in not just what they give or what they get, but in how they feel. What brings them joy was a great question. Our life blood is to have vibrant and ongoing communication with many who are connecting from a distance, and if I can answer that question effectively they will feel that much more attached to our work.

Re: The Picture Perfect Ideal Customer

JudyAnn Lorenz — Wed, 04 Feb 2009 09:52:06 -0000

You're in your groove today, John. I'm adding some of your suggestions to the client map I will be applying to new prospects this week. Thank you.

Re: The Picture Perfect Ideal Customer

Ryan Martin — Wed, 04 Feb 2009 09:42:56 -0000

I have had some great clients over the last couple of month. Both within my real estate business and my web design business. For me, I think that the most ideal characteristic is having a client that actually knows what they want. To many clients come in thinking that they want or need one thing and then discover they need something completely different. I hope that makes sense.