Duct Tape Marketing - Latest Comments in The Small Business Reverse Testimonial Referral Tactic

Re: The Small Business Reverse Testimonial Referral Tactic

john beck — Sat, 23 Sep 2006 03:19:50 -0000

Of course, it helps when clients/customers give you the testimonials in the first place! I’ll have to make a separate post about “training” people how to give testimonials for you to use in your marketing materials

Re: The Small Business Reverse Testimonial Referral Tactic

Scrappy Marketing Solutions &r — Sun, 30 Jul 2006 16:45:07 -0000

<pingback>...Blog: When you receive a testimonial from a client, clip a very powerful sentence or paragraph and print (you can do this in-house with post card templates from an office store or StockLayouts) 10-12 postcards with you client’s comment, a simple ...</pingback>

Re: The Small Business Reverse Testimonial Referral Tactic

Sat, 22 Jul 2006 14:20:51 -0000

I see this as a means of co-promotion which is often why people lend testimonials in the first place. They know their company's name will be mentioned.

Re: The Small Business Reverse Testimonial Referral Tactic

Bailama Pessima — Thu, 20 Jul 2006 19:14:19 -0000

I agree stron business realeations are built on helping each other. I would write a testmonial not for a vendor. For someone I trusted like a partner.

Re: The Small Business Reverse Testimonial Referral Tactic

ducttape — Thu, 20 Jul 2006 12:37:49 -0000

Michael - I wouldn't write a testimonial for someone I considered a "vendor" - I would write one for a supplier I considered a partner and that's the difference.

Strong business relationships are built on helping each other - try presuming that and the impact might change.

Re: The Small Business Reverse Testimonial Referral Tactic

Michael — Thu, 20 Jul 2006 10:54:15 -0000

I have to say I'd be put off if a vendor asked me to do this. I'd find it presumptuous and it would have a (mild) negative impact on our relationship.