DISQUS

Duct Tape Marketing: Trust Me: Four Steps to Authenticity and Charisma

  • The Communicator · 2 months ago
    Most people these days don't trust marketing firms or advertising agencies. Many firms are just trying to make a quick buck. Read "The Trust Manifesto" at http://www.famefoundry.com/1085/the-trust-manif...

    @FFcommunicator
  • RedHotFranchises · 2 months ago
    You earn your reputation by the things you do every day, acting with integrity is important in any kind of Business.
  • draalsaadoon · 1 month ago
    He presents a four-step process, perfected in his teaching at Harvard, that enables the reader to use their own personal speaking style while becoming a more persuasive and charismatic communicator and leader.

    The four steps of Nick’s system
    1) Openness
    2) Connection
    3) Passion
    4) Listening

    ***
    Greetings

    I saw Prof.S.Al AbdulRahman ,in his higher leadership courses wrote :
    (*) Flexible thinking.
    (*) Stellar Communication.
    (*) Humility.

    Many thanks for all.

    All the best.

    A.Al Saadoon

    Greetings,

    I
  • Danielle Douglas · 1 month ago
    I agree with RedHotFranchises. In addition, I think a great example of what the author is talking about is Oprah Winfrey (The Oprah Effect) who is able to bring significant success to other entrepreneurs just by her mere endorsement. WHY? Because she has gained the trust of her audience members and is believed to be a credible source.
  • ducttape · 1 month ago
    she can move some serious amount of product with that trust too!
  • Nigel Burke · 1 month ago
    But do you think that charisma is something you are born with or something you can learn? I've read a few books about this subject and I think a lot of it comes down to being aware of yourself. When you know what to look for, you can spot it.

    There's some people that look like they will never get charisma too.
  • ducttape · 1 month ago
    I think it starts with what you define charisma as. We often think of the motivational speaker type for the definition, but over time I think you learn the charisma can come in any package that's authentic and engaging in any way.
  • Marly · 1 month ago
    Looks like an interesting book. I might have to check it out. Of the list of items, I particularly like the fourth. But I will confess, that is the hardest, especially in public speaking! Thanks for your post. Interesting site.
  • tconnor11 · 1 month ago
    I agree with what he said about Powerpoint and unloading too much information on the audience. If a speaker's objective is to persuade, then too much information can reduce the effectiveness of the message.
  • tconnor11 · 1 month ago
    I agree with what he said about powerpoint and unloading too much information on the audience. If the speaker's objective is to persuade, too much information can cloud the message.