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An excellent service that also includes to-do lists, milestones and other great features is Basecamp @ www.basecamphq.com. They let you set up one project for free.
The same held true for blogs. "What's a blog?" Is the response I would get from offline biz acquaintances.
I think Wiki's have awesome potential...if we can get around the eight year learning curve for folks who don't read Scoble and Creating Passionate Users. To be brutally honest, I'm a little tired of explaining what blogs are and have no desire to start on Wiki's.
btw John, I saw a review of your book in the Tampa Bay Business Journal and decided to check back in here at your blog. (I've probably been visiting periodically since 03)