DISQUS

Duct Tape Marketing: Using Google AdWords for Testing Organic Keywords

  • Lars H · 2 years ago
    That's a terrific idea. Thanks!

    A similar great strategy is to look through your existing orders and see which search terms led to those sales.

    These search terms are solid gold, because they are terms that you know 100 percent for sure that they convert into sales for you.

    Yes, you say, but why bother? If I am already getting sales from those terms, why do I need to do anything else?

    Answer: Because you probably aren't on the front page of Google or other search engines for all of those terms. You might be way down on the 5th page, or just appear in one search engine for them. So you can take them and continue to optimize for them on your site.

    Or even better, take the exact opposite approach and take your proven converting keywords (that you know from looking at your internal keyword and sales records) and buy Adwords and Overture clicks with them for extra incremental sales! You know those phrases convert for you, so use them.

    Do both at the same time!

    FYI, I learned this strategy from Rob Snell, the guy who wrote the Yahoo Store for Dummies book. http://ystore.blogs.com/

    The information doesn't just apply to Yahoo Stores, as you can see.
  • Nic Darling · 2 years ago
    This is a great entry. I have been thinking a lot about key words as our product nears its launch date, and this is a great idea for testing. I actually just posted a blog entry yesterday about the difference between traffic and conversions. I will definitely be sending people to this post as it offers another practical solution to the problem I was discussing. I also really appreciate the comment above mine. Tracking conversions back to their origins is a great idea. Being new at all of this I really appreciate this blog and the intelligent comments of its readers.
  • Brandon · 2 years ago
    I'll have to try that out with adwords, I've often wondered how accurate the overture tool really was

    btw, love the podcast.
    keep up the good work :)
  • Nicky Greenside · 2 years ago
    Theres better ways of finding the best terms. Try this, find the keywords that guys are paying the most for. This usually tells you 90% of the time the best converting keywords when using organics. Adwords is so-so checkout wordze, word tracker. Adwords keyword tool is nice because it is free, however free is not always the best. Hope that helps ;).