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The trick is to find the way to be creative.
I also had a very good friend (:::cough::: girlfriend) work on the Penny Campaign as part of her internship this summer. She speaks very fondly of Bob and that entire team. It's been a huge success for the company (at least in terms of traffic and awareness).
My only question is... Does the blatant promotion at the end of the viral videos make it seem more like an advertisement. Obviously, it's pointless to argue the result of the videos, but for me that was a turnoff. Was there another solution? Does it even matter?
http://greenfieldliquors.compendiumblog.com/blo...
This is a small town liquor store in Greenfield Indiana. The owner does these video's on drink recipes and films the salesman talking about their products. If you look at the numbers, these videos get viewed between 50 and 200 times...may not seem like a lot, but given how easy this is (a cheap flip camera and 5 minutes) it's very much worth it. Her quote to me: "We used to sell bottles now I have to order cases on the things we blog about"
Do a search on Crown Royal, Greenfield and see for yourself what a great Duct Tape strategy this is :-)
Best,
Chris Baggott
CEO
Compendium Blogware
www.compendiumblogware.com