DISQUS

wyche128 · 11 months ago

Sex does sell. Also catchy music sells. Just look at the $5 footlong song for subway. I cannot get it out of my head and now I want a sub. Ahhh!

John Gillett · 11 months ago

Sex attracts viewers, but depending on the context and the target audience, it can hurt a brand and long term sales.

Music works to attract a target audience (hip hop music in an ad attracts youth, Frank Sinatra attracts retirees, Grateful Dead guarantees an aging hippie audience)....But I's say the $5 footlong deal is responsible for the Subway success...although the jingle doesn't hurt!

Click and Inc · 11 months ago

Our brains do have funny ways of working. Certain things we see or hear can trigger or influence us to do or think certain things. I don't know enough about brain triggers to know what those things are, but it certainly is fascinating and can have an impact on a business.

Katie Langston - Small Busines · 11 months ago

Sex attracts viewers, but depending on the context and the target audience, itc an hurt a brand and long term sales.

@John Gillett, Thanks for this important distinction. Attention is not nearly enough to drive sales over the long term. In fact, as any parent of an acting-out teenager can attest, not all attention is positive. :)

Liz · 11 months ago

Considering how peoples' brains work when they make buying decisions is pretty darn interesting, all right. How come some ideas are understood and remembered, and have a lasting impact — they change our opinions or behavior - and others just evaporate? (We like the heath Brothers SUCCESs model in Made to Stick). Antonio Damasio, professor of neuroscience at the University of Southern California, has found that people who lose the ability to perceive or experience emotions as the result of a brain injury find it hard or impossible to make any decisions at all. They can’t shop. So are we back to what agencies have known intuitively for years - people buy emotionally, then justify their purchases with more rational reasons. There's a great article The way the brain buys in The Economist you might enjoy reading: http://www.economist.com/science/displaystory.c...

Business Directory · 11 months ago

Sure, we all know that sex sells. I have been involved in business marketing for a few years now, and can confess to using sexy models / sex in adverts. BUT, what we tend to forget is how effective 'sex' can be for website marketing. I'm sure that some people would only come back to see the website banners ;) .
Great article, thanks!

John SEO · 11 months ago

It is interesting to know more about that "fear tactic".

SEO Tips South Africa · 11 months ago

Hmmm, some pavlovian responses being focused on here! Freud would've also been interested in this work, that's for sure!

Meeting rooms · 11 months ago

Our brain is a powerful tool. I've already done this stuffs, especially i focused on the first way, and it was absolutely useful, thank you for posting this informations, i just saw this blog inadvertently, and i just wanted to share my experience with other people who read this blog, I'm a musician after i forced my self to write and doing my work with opposite hand, i created more complicated melody lines, I'm telling you all, believe it and do it. Use your brain power

Art Studios · 11 months ago

Thanks alot for the great post

Chiang Mai Web Design · 11 months ago

nice, thanks.

Web Design · 10 months ago

Really Nice Post. Thanks For Sharing Info.

DavidCastroFlorida · 10 months ago

Very interesting. As with a lot of web design initiatives, however, translating design to effective implementation is always the tricky part. Im sure the discussion focused on how to convert the visitor...but isnt an important question to ask "how did you get here?"

hotel-chiangmai · 4 months ago

Thanks for good info.