DISQUS

Duct Tape Marketing: What’s Your Referral Number?

  • Jim · 2 years ago
    One of the best things we have done is to encourage referrals without asking why. It doesn't give us as much detail on why they refer or don't, but we often understand the client enough at the end of the sale to understand why they might want to refer new clients. Anyway, this is how we have automated our referral generation and it serves as a feedback mechanism.

    http://www.lazyowner.com/this-form-generated-27...
  • Chuck · 2 years ago
    I think the best way to create referrals is to treat every customer like they are your only customer and make them feel like they are important to you. And you could always bake them cookies.
  • Melvin Ram · 2 years ago
    Can we agree that you probably won't get a high 'referral number' unless you can consistently build & develop great relationships with your clients?

    That is where I see most companies fall short. They provide a great product or service... and they move on to the next client. They fail to build that transactional relationship into a meaningful relationship.

    John, as you mentioned, this is where processes & messaging needs fixing for most. From your follow-up process to your feedback soliciting process to your 'serving the customer in a remarkable way' process.

    As always, great advise John.

    ~ mel

    Melvin Rajnesh Ram
    CEO, Volcanic Internet Marketing
    Direct: (916) 743 9369

    PS: I'm hosting a web seminar called 'Relationship Building Secrets' 2 weeks from now. You can register at: http://www.gotomeeting.com/register/219601529

    PS2: I'm looking forward to your webinar on the Duct Tape Marketing Coaching Program
  • John Jantsch · 2 years ago
    Chuck - Amen - Chocolate Chip with walnuts!
  • Jodi · 2 years ago
    Chuck, chocolate chip cookies sound good to me. A recently served me espresso and French pastries at our meeting. Bribing the consultant with food! That works too.
  • Jodi · 2 years ago
    Oops, that second sentence should say, "A client recently..."


    (I think I need more espresso).
  • Mike Jezek · 2 years ago
    Give clients more than they expected.
    Give them real value.
    Ask for referrals while their "high" is still there. Ask repeatedly.
  • Sanjay Kumar · 2 years ago
    Great post John.

    One thing that business owners need to see to is how difficult or easy it is for their clients to refer them. How can the businesses facilitate proactive referral! Happy clients would usually be more than willing to provide referrals if it is easy to do so at a time when they 'high' on
    satisfaction of product/service. I think that majority of referral opportunities are lost because of lacking means for providing referral.
  • John Jantsch · 2 years ago
    Sanjay,

    Agreed - even clients that love you need this kind of help just because everyone's got lots of plates spinning. The easy plate gets the meal.
  • Frank Fullard · 2 years ago
    Your post in a four words - turn WOM into WOW!