Duct Tape Marketing - Latest Comments in What’s Your Referral Number?

Re: What’s Your Referral Number?

Frank Fullard — Wed, 13 Jun 2007 16:14:42 -0000

Your post in a four words - turn WOM into WOW!

Re: What’s Your Referral Number?

ducttape — Tue, 12 Jun 2007 13:05:53 -0000

Sanjay,

Agreed - even clients that love you need this kind of help just because everyone's got lots of plates spinning. The easy plate gets the meal.

Re: What’s Your Referral Number?

Sanjay Kumar — Tue, 12 Jun 2007 13:03:08 -0000

Great post John.

One thing that business owners need to see to is how difficult or easy it is for their clients to refer them. How can the businesses facilitate proactive referral! Happy clients would usually be more than willing to provide referrals if it is easy to do so at a time when they 'high' on
satisfaction of product/service. I think that majority of referral opportunities are lost because of lacking means for providing referral.

Re: What’s Your Referral Number?

Mike Jezek — Tue, 12 Jun 2007 10:50:47 -0000

Give clients more than they expected.
Give them real value.
Ask for referrals while their "high" is still there. Ask repeatedly.

Re: What’s Your Referral Number?

Jodi — Tue, 12 Jun 2007 09:14:23 -0000

Oops, that second sentence should say, "A client recently..."

(I think I need more espresso).

Re: What’s Your Referral Number?

Jodi — Tue, 12 Jun 2007 09:13:08 -0000

Chuck, chocolate chip cookies sound good to me. A recently served me espresso and French pastries at our meeting. Bribing the consultant with food! That works too.

Re: What’s Your Referral Number?

ducttape — Tue, 12 Jun 2007 07:25:57 -0000

Chuck - Amen - Chocolate Chip with walnuts!

Re: What’s Your Referral Number?

Melvin Ram — Tue, 12 Jun 2007 03:41:30 -0000

Can we agree that you probably won't get a high 'referral number' unless you can consistently build & develop great relationships with your clients?

That is where I see most companies fall short. They provide a great product or service... and they move on to the next client. They fail to build that transactional relationship into a meaningful relationship.

John, as you mentioned, this is where processes & messaging needs fixing for most. From your follow-up process to your feedback soliciting process to your 'serving the customer in a remarkable way' process.

As always, great advise John.

~ mel

Melvin Rajnesh Ram
CEO, Volcanic Internet Marketing
Direct: (916) 743 9369

PS: I'm hosting a web seminar called 'Relationship Building Secrets' 2 weeks from now. You can register at: http://www.gotomeeting.com/...

PS2: I'm looking forward to your webinar on the Duct Tape Marketing Coaching Program

Re: What’s Your Referral Number?

Chuck — Mon, 11 Jun 2007 23:47:38 -0000

I think the best way to create referrals is to treat every customer like they are your only customer and make them feel like they are important to you. And you could always bake them cookies.

Re: What’s Your Referral Number?

Jim — Mon, 11 Jun 2007 10:18:20 -0000

One of the best things we have done is to encourage referrals without asking why. It doesn't give us as much detail on why they refer or don't, but we often understand the client enough at the end of the sale to understand why they might want to refer new clients. Anyway, this is how we have automated our referral generation and it serves as a feedback mechanism.

http://www.lazyowner.com/th...