Duct Tape Marketing - Latest Comments in What Could You Learn From the Best Retailers?

Re: What Could You Learn From the Best Retailers?

Jackson Marketing — Fri, 29 Jun 2007 09:21:47 -0000

This is a great list of things a retailer can do. But most importantly they need to constantly be reviewing their product offer to meet and go beyond the expectations of their customers.
Retailers that ignore this can become stale and uninteresting and cutomers will respond by shopping elsewhere.

Re: What Could You Learn From the Best Retailers?

DAVID Rachford — Wed, 27 Jun 2007 11:43:18 -0000

John,
Last night, I was re-reading Dartnell's Direct Mail book, circa 1979.

Inside, there was a list of at least 100 promotions / direct marketing techniques for retail businesses.

Some might be outdated, but could be updated simply by switching tactics or markets.

It goes to show that everything old can be new again.

and... BIG IDEA HERE>>> since now I know that my CPA services like Tax Returns are ok to give to Newlyweds - I'm going to encourage my wife to give my gift certificates to her friends at their baby showers too... :)

Dave

Re: What Could You Learn From the Best Retailers?

Susan Gunelius (MarketingBlurb — Tue, 26 Jun 2007 23:02:09 -0000

This is a great start to a useful list for retailers. I'm always surprised that more retailers don't levearge loyalty programs. It's a great tool for small business owners.

Re: What Could You Learn From the Best Retailers?

Sue Bailey — Tue, 26 Jun 2007 04:28:11 -0000

"(C'mon, get your neighbor's kid a tax return for their wedding - way better than a toaster)"

*that* is such a great idea!