Duct Tape Marketing - Latest Comments in What Really Triggers a Referral?

Re: What Really Triggers a Referral?

carpet cleaning miami — Sun, 05 Jul 2009 22:19:22 -0000

You really have a point their.. Referrals are is a good way of having a good relationship with your customer... And with a help of a good customer service.. You business will surely click..

Re: What Really Triggers a Referral?

Justin — Sat, 30 May 2009 10:11:29 -0000

Great idea. Triggers are definitely something that I have been trying to excel at. Your statement of educating our customers and referrals of the frustrations, challenges and needs is a great reminder to me. Thanks.

Re: What Really Triggers a Referral?

Rob — Mon, 25 May 2009 23:50:57 -0000

I like the idea of trigger points, but my main concern over their effectiveness is the likelihood that they will actually be adopted and internalized by clients.
Overall I think it's a great idea though!
I also think another excellent way to seal the deal on getting referrals is to create an image so professional and outstanding that you can't help but stick out in your customer's minds.
We've been trying something recently, along these lines that involves having an online print store (from: http://www.digitallizard.co... where clients can order prints right from the site. We've already been able to see a positive change in public perception.

Re: What Really Triggers a Referral?

Certify U — Sat, 23 May 2009 21:42:12 -0000

I like where you are coming from, you had some excellent ideas. I like the closing the loop idea best. Not that creating a list of catch phrases is bad, I just like the idea of wrapping up a sales pitch with some kind of incentive to make the person being "pitched to" feel the call to action, and by offering something free or discounted, I look like an all around good guy to do business with.

thanks

Re: What Really Triggers a Referral?

Kris Bovay — Wed, 20 May 2009 13:51:23 -0000

In my business I'm often in the position to provide referrals. And I make sure that I either have the person's business card to give out, or I send the potential client an email with the contact information. However I think it's a great idea to have a 'tool' to create the answer to 'why change' and to cover the cost/inconvenience of change. Thanks.

Re: What Really Triggers a Referral?

Shirley_Wang — Wed, 20 May 2009 12:01:25 -0000

Thanks for the useful post! You can also use "Google Trends" to get an estimate of which keywords were typed in the most in search engines. This is a great indicator of where market trends are going, how you can tweak your products or advertisement cues.

Re: What Really Triggers a Referral?

VBP OutSourcing — Wed, 20 May 2009 09:01:14 -0000

I have been trying to nail down my triggers. As the line between marketing and sales blurs, I have been engaging more contacts. I have a few ways, but the most effect is referrals.

Re: What Really Triggers a Referral?

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Re: What Really Triggers a Referral?

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Re: What Really Triggers a Referral?

esteban kolsky — Wed, 20 May 2009 00:12:48 -0000

this is a very well written and well done post.

it brought lots of ideas to mind, but more importantly opened up a new way to ask for referrals.

thanks for putting it down. we all know this, i think, but we forget about it in the hussle to get something or another done.

if i can take the time to go through the process and educate my referral points, I am certainly more likely to get more results.

thanks

Re: What Really Triggers a Referral?

ibigidea — Tue, 19 May 2009 21:17:04 -0000

Referrals are the best way to build a client base other than great customer service. Doing both right dramatically increases your success rate.

http://www.ibigidea.com

Re: What Really Triggers a Referral?

Dr Wright — Tue, 19 May 2009 17:29:42 -0000

Thats a great idea, it will also update you on which situations will trigger sales in general. Anyone who has not reviewed and revised those for this market, maybe be trying to use old data to make a sale.

Dr. Letitia Wright
The Wright Place TV Show
http://wrightplacetv.com
www.twitter.com/drwright1

Re: What Really Triggers a Referral?

CostaVidaFred — Tue, 19 May 2009 14:12:09 -0000

I would include key words that are used in normal speech. For my restaurant I have trained my customers that "Green" is really Costa Vida Green, ADDICTION refers to what happens when you eat our food and when ever anyone says "sweet" they are referring to our sweet pork. I had one customer who told me she had a dream where she was on the Red Carpet and was asked about her dress. she responded, "It's Costa Vida Green, thats for you Fred"

Re: What Really Triggers a Referral?

EH — Tue, 19 May 2009 12:59:10 -0000

Trigger points are an excellent way to go about training for referrals. Most people when asked, "Do you know someone who...?" they immediately draw a blank. But if you have already thought through the situations in which your product/service could be the solution, it makes the referral process easy and it becomes a natural flow of conversation.