DISQUS

Duct Tape Marketing: When Free Is Just Too Expensive

  • Dawud Miracle · 2 years ago
    I so much agree. It's interesting how we all assume that free means I have to pay nothing. Well, if you're giving something you have in exchange for the 'free offer,' then it's not really free. It costs you something. Often an email address or your contact info. To me, that's paying.
  • Mattheweb · 2 years ago
    Thanks for the article - I also agree. My company recently had a somewhat difficult time giving away tickets to $500 conference (including airfare and hotel!) The cost of taking time out to go was a barrier but for most folks, they didn't believe the trip could be that valuable. If the conference was so great, why would we give it away for free?
    It can be tough to give freebies without removing the perceived value, especially with subjective items like content at a conference.
  • ventasEnInternet.com » B · 2 years ago
    <pingback>...ellas: “Gratis” es una de las palabras más poderosas del mercadeo… …pero lo que la hace poderosa, es la confianza Para usar esta técnica, nuestro prospecto debe estar convencido de que no abusaremos de ...</pingback>
  • Aliso Coffey · 2 years ago
    Agreed. Also, let's not forget to assign "Value" to free items. An offer that is free, versus and offer that is "free, with regular value of $97" is always better promotional positioning.
  • John Jantsch · 2 years ago
    Aliso,

    Great reminder on the value assignment. Sometime people don't pay attention to this but I love it when I can offer a hot prospect something that they can clearly see others are paying for.
  • aligrator - When Free Is Just · 2 years ago
    <pingback>...It always has the potential to be positive. from  DuctTapeMarketing ...</pingback>