Duct Tape Marketing - Latest Comments in When Free Is Just Too Expensive

Re: When Free Is Just Too Expensive

aligrator - When Free Is Just — Fri, 09 Feb 2007 10:44:23 -0000

<pingback>...It always has the potential to be positive. fromÂ DuctTapeMarketing ...</pingback>

Re: When Free Is Just Too Expensive

ducttape — Wed, 07 Feb 2007 10:35:18 -0000

Aliso,

Great reminder on the value assignment. Sometime people don't pay attention to this but I love it when I can offer a hot prospect something that they can clearly see others are paying for.

Re: When Free Is Just Too Expensive

Aliso Coffey — Wed, 07 Feb 2007 09:17:16 -0000

Agreed. Also, let's not forget to assign "Value" to free items. An offer that is free, versus and offer that is "free, with regular value of $97" is always better promotional positioning.

Re: When Free Is Just Too Expensive

ventasEnInternet.com » B — Tue, 06 Feb 2007 12:09:08 -0000

<pingback>...ellas: “Gratis” es una de las palabras mÃ¡s poderosas del mercadeo… …pero lo que la hace poderosa, es la confianza Para usar esta tÃ©cnica, nuestro prospecto debe estar convencido de que no abusaremos de ...</pingback>

Re: When Free Is Just Too Expensive

Mattheweb — Tue, 06 Feb 2007 10:52:13 -0000

Thanks for the article - I also agree. My company recently had a somewhat difficult time giving away tickets to $500 conference (including airfare and hotel!) The cost of taking time out to go was a barrier but for most folks, they didn't believe the trip could be that valuable. If the conference was so great, why would we give it away for free?
It can be tough to give freebies without removing the perceived value, especially with subjective items like content at a conference.

Re: When Free Is Just Too Expensive

Dawud Miracle — Tue, 06 Feb 2007 07:52:03 -0000

I so much agree. It's interesting how we all assume that free means I have to pay nothing. Well, if you're giving something you have in exchange for the 'free offer,' then it's not really free. It costs you something. Often an email address or your contact info. To me, that's paying.