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It means so much to our local small biz owner to be able to get their site up on the first page of google.
It could mean the difference between new paying clients and nothing happening to improve their sales.
A professional Seo co that is affiliated with our company, did the seo for the Metzler remodeling co that is right there with this one.
Our web site packages come with seo. This is not allways the case. But it is important that our clients succeed, so we make sure they get the best pckges to help them.
Tell your friend good job with his seo.
This is very helpful information.
I am currently managing 32 blogs and this will help me a lot.
Thanks!
The key isn't one page or one term to win, but lot's...hundreds or thousands. The KC contractor wants to win on kitchens and baths, lighting, additions, room add-ons and so on.
This is why business have to get out of this WordPress mentality and look more towards Software-as-a-Service applications geared specifically towards business blogging and SEO. It's not 'a blog', it's about BLOGS.
Many small business marketers get excited when they rank on one or two terms organically but then go out and do Pay Per Click advertising and target 100 terms. You want to win those terms organically.
SEO is about content organization and keyword titles. With the right blogging software the SMB can target their keywords specifically and write content that is appropriate for each search.
One correction to your Post John as well. Your point one was "frequently changing content"...just to clarify, I'm sure you mean "frequently updated content". We don't want to imply that people should remove or replace content ever....just continually add to it.
Thanks,
Chris Baggott
CEO
Compendium Blogware
www.compendiumblogware.com
Just to clarify: When you say "inbound links", you mean other sites linking to you?
Thanks,
John
Thanks for posting this insight, which I find very relevant to non-profit organizations whose clients are typically local.
John
also, this should sit somewhere on their home page to help the readers - live and robot classify who your are.
For example: I always define myself as Roundpeg, one of Indy's leading small business marketing firms. or Indianapolis based Roundpeg (http://www.roundpeg.biz) is focused on small business marketing.
Sometimes people know the solution so they google it (KC remodeler), but sometimes people just search on questions / problems they are having ("how do I encourage my customers to refer me more often?" or "who is the best web designer in Fort Worth?")
I'm no SEO expert, so I'm sure just hitting on certain keywords is better (and more likely to hit), but sometimes if I'm typing a QUESTION about my PROBLEM, I may not hit on the keyword (if your keyword is in the SOLUTION, not my PROBLEM).
I would love anyone's thoughts on this one.
In many cases it is not difficult to get to the top or near the top of local searches both organically and with Google's own local search facility. The more appearances on page one the better from my point of view.
To pick up Randy's question, keyword research shows that there is a long tail and you can pick up extra hits but you'd only chase those when you've got the main keywords covered.
Someone searching for "marketing consultant Forth Worth" is either looking for a marketing consultant in the area or is a marketing consultant checking their own Google ranking and wanting to take a look at the competition.
I can't see that more generic searches would be localised so someone may ask the question "how can I get better traffic to my website" but they are unlikely to add in Forth Worth as it unnecessarily restricts them from getting the best free advice on the web.
What may happen is that instead of searching for an SEO expert or internet marketing consultant, someone may type in "who can help me get more website traffic in Fort Worth" but Google's likely to find good combinations for that search based on website content about generating traffic and mentions of Fort Worth.
The great thing is that for the last two weeks much of the uncertainty has gone. Google are now revealing search data in the Adword Keyword tool rather than those silly green bars that used to appear.
https://adwords.google.com/select/KeywordToolEx...
Now we can see that "marketing consultant fort worth" doesn't generate many hits at all, "marketing fort worth" only generates a few.
For example:
If your trying to rank for "marketing" (which is next to impossible since it's so vague) it's going to be very hard.
But if your try to rank for "San Diego Marketing", you have a much better chance.
You will also see results a lot faster.
I also wrote a post on Starting with Local SEO which mentions how to get faster results.
PS. i think you have a typo in your list at the top of the article...HTLM coding?
I can tell you the that #1 thing you need to do is claim your Local Business listings on Google, Yahoo, and MSN.
Once you've claimed your local listings on the major search engines, do the same on internet yellow page sites like yellowpages.com, superpages.com and dex.com.
Then move on to local directories like local.com, yelp.com, insiderpages.com and merchantcircle.com
Be sure to keep the information identical for each site. This is one case where duplicate content is a positive thing.
Thanks for the insight.