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5 Ways to Guarantee Your Marketing Works
Clearly not everything can be advertising supported - which ultimately means they'll have to sell something. The idea of creating an audience (or user base) and then finding a way to monetise it is false luxury that most small business owners would do well to avoid. Even some of the biggest players have trouble turning eyeballs into cash.
That's not to say you need to charge from 'day one' but without a clear idea of how, when and from whom you'll generate revenues you'll be hard pressed to create a real business before the funding coffers run dry. Which is why I feel many of the VC funded businesses we see profiled are poor examples for most small business owners and entrepreneurs.
Having seen and worked with a lot of startups, the best advice I ever heard was actually a question, "But who's going to buy it?"
My philosophy is, if there is someone in today's web 2.0 world that has something they can give to me for a price, there will be someone else willing to offer it free of charge!
I really like Peter Shankman's approach:
"So a few things about this list: First off, yes, it's free. It takes me a few minutes each day to do this, and the good Karma is immeasurable. So I'm not charging. If you really feel like sending me a donation or something, why not just send a few bucks to an animal hospital or animal rescue society somewhere. Some good places are Best Friends Animal Sanctuary, or The National Search Dog Foundation. That'll keep the good Karma flowing."
Now there is a service(and a philosophy) I would like to contribute to.