Duct Tape Marketing - Latest Comments in Your Advertising Should Be More Like Dating

Re: Your Advertising Should Be More Like Dating

http://marketingwritings.info/ — Mon, 02 Oct 2006 11:19:16 -0000

<pingback>...publishers can use today to further increase their online marketing … Your Advertising Should Be More Like Dating Not many people in this day and age would be drawn to the notion of marrying someone they’ve barely or never met. Yet, ...</pingback>

Re: Your Advertising Should Be More Like Dating

Drew McLellan — Sat, 30 Sep 2006 01:44:33 -0000

Amen John! I just spoke to a national association today and I used a very similar analogy. We were talking about their fundraising efforts and I likened them to walking up to a stranger in an airport and asking for $300 versus asking a friend for the same amount.

People get so enamored with their own product/service that they forget they need to woo their audiences before going in for the big pitch.

Your post is a great reminder -- keep up the smart writing!

Re: Your Advertising Should Be More Like Dating

Natalie Ferguson — Thu, 21 Sep 2006 23:53:45 -0000

Ha ha I was just writing about this the other day, but more about how business act like they are trying to get a date from a potential customer, only to get the date then immediately turn it into a stale, boring relationship.

Re: Your Advertising Should Be More Like Dating

Dan — Tue, 19 Sep 2006 18:19:56 -0000

Nice points John. Reminds me of a Seth Godin post - Shiny and deep - http://sethgodin.typepad.co...

Re: Your Advertising Should Be More Like Dating

Debs — Tue, 19 Sep 2006 18:03:37 -0000

Great post - check out this post, I did a few months back on similar meme - after the date comes the relationship work..;)

http://www.deborahschultz.c...

Re: Your Advertising Should Be More Like Dating

Pink Apple — Tue, 19 Sep 2006 18:02:25 -0000

John
I couldn't agree more. So rather than advertise per se, I network a lot and direct people to my website and blog that has a real sense of me as a person so that I can start building a connection -tenuous at first - and from there a relationship starts.

Re: Your Advertising Should Be More Like Dating

Marketing and Sales — Tue, 19 Sep 2006 15:15:00 -0000

<trackback>Dating .. Marriage .. Advertising
John Jantsch’s blog “Duct Tape Marketing”, once voted “Best Small Marketing Blog”, gives a lot of different insight. Its an interesting read and often makes me consider the way that I approach certain topics. His latest p...</trackback>

Re: Your Advertising Should Be More Like Dating

Aaron Foster - Buzz Media, Inc — Tue, 19 Sep 2006 14:56:12 -0000

Great article John!

To put this into dating terminology for you, too many people try to get in bed and have sex with their date on the first date. The same is true with sales people and their clients. They try to shove the product or service down their throat to get the immediate sale, yet they forget about the long term relationship that is needed in order to move towards marriage and a LONG life of happiness!

Aaron Foster
Buzz Media, Inc.