DISQUS

Duct Tape Marketing: Your customer rewards program

  • Jason Rakowski · 1 year ago
    Good Layout and design. I like your blog. I just added your RSS feed to my Google News Reader. .

    Jason Rakowski
  • Joshua · 1 year ago
    WOW, thanks for sharing such a nice ideas.
  • MarketingTwins-Randy · 1 year ago
    Another strong thought! I just met with a potential new client yesterday and was thinking about helping her develop a referral program for her business - I love having your innovative thoughts to strengthen my ideas.
  • Stephanie Cox · 1 year ago
    Even the local spa I go to has a loyality program, along with my wallet being filled with cards. It seems every business has one, so the challenge is to make yours stand out!
  • web Content · 1 year ago
    Good morning,
    I really liked this post. It's all about using the status drive to your advantage. Make customers strive to be in the exclusive list, give them that VIP treatment, and they'll feel rewarded, appreciated and it'll keep them coming back... Everyone likes to be on the guest list at a party, rather than waiting in line with the plebs.. ;-)
  • SEO Snyman · 1 year ago
    Customer rewards for small businesses...thanks for the insightful post, you definitely got a good point here. It is even more important for a small business to cherish and mollycoddle their clients than for a big corporate. A customer rewards program definitely fits nicely with the personalised attention one can expect to get from a serious small business operator.
  • Chestin Salisbury · 1 year ago
    John,

    Excellent post, as always. My question for you and the group is what suggestions do you have to help a service based business (lawn care, maid service, etc.) make this 'Customer Council' have significant enough value for the customers?

    What about this 'Customer Council' would make a customer of these kinds of businesses aspire to be included in it?
  • John Jantsch · 1 year ago
    Chestin - you have a great opportunity to get annual commitments - my lawn service gives me a break for buying and paying for the 6 treatments I need annually. They also plant a small tree for me or someone I choose to gift it to for each referral - I love giving people trees - it's such a friendly thing to do and acts as a growing visible reminder of our relationship.
  • JudyAnn Lorenz · 1 year ago
    Great presentation and description. I am working on something like this with a client and want to suggest the group theory and even the name, if you don't mind.
  • John Jantsch · 1 year ago
    Hey JudyAnn - Go for it
  • Gary S. Hart · 1 year ago
    Back in the 70's, in ancient times, I developed B2B awards for the travel industry; airlines and car rental companies to travel agents. The award doubled as an ad!

    Improving attendance at my wife's ballet school is a worthwhile challenge as missed classes creates extra work as in tracking the makeup classes. we just decide to give a gift card for two at our local pizza place for exemplary attendance.
  • Brian Columbus · 1 year ago
    Creating loyalty with customers is invaluable for any size business. We just launched a site to help companies in the real estate industry do just that. Statistics show that 44% of new business comes from personal referrals, so we created a social network around a rewards model at homeperks.com The goal is to provide industry professionals both the tools and venue to engage their clients throughout the entire purchase cycle; in real estate that's an average of 6 years. Considering that more than 2/3's of consumers said they would use their realtor again and that only 15% do, there's a lot of room for improvement. If it's possible in the travel, retail and banking industries, why not others?
  • SEO Snyman · 1 year ago
    John, am delighted to hear you love planting trees! Not only do I really enjoy your blog, but to hear you express environmental consciousness and putting it out there is great! Got a pet permaculture web project, and am an organic & permaculture consultant in my spare time.