Duct Tape Marketing - Latest Comments in Your customer rewards program

Re: Your customer rewards program

SEO Snyman — Fri, 25 Apr 2008 02:14:22 -0000

John, am delighted to hear you love planting trees! Not only do I really enjoy your blog, but to hear you express environmental consciousness and putting it out there is great! Got a pet permaculture web project, and am an organic & permaculture consultant in my spare time.

Re: Your customer rewards program

Brian Columbus — Thu, 24 Apr 2008 13:45:39 -0000

Creating loyalty with customers is invaluable for any size business. We just launched a site to help companies in the real estate industry do just that. Statistics show that 44% of new business comes from personal referrals, so we created a social network around a rewards model at homeperks.com The goal is to provide industry professionals both the tools and venue to engage their clients throughout the entire purchase cycle; in real estate that's an average of 6 years. Considering that more than 2/3's of consumers said they would use their realtor again and that only 15% do, there's a lot of room for improvement. If it's possible in the travel, retail and banking industries, why not others?

Re: Your customer rewards program

Gary S. Hart — Thu, 24 Apr 2008 13:17:54 -0000

Back in the 70's, in ancient times, I developed B2B awards for the travel industry; airlines and car rental companies to travel agents. The award doubled as an ad!

Improving attendance at my wife's ballet school is a worthwhile challenge as missed classes creates extra work as in tracking the makeup classes. we just decide to give a gift card for two at our local pizza place for exemplary attendance.

Re: Your customer rewards program

ducttape — Thu, 24 Apr 2008 13:11:17 -0000

Hey JudyAnn - Go for it

Re: Your customer rewards program

JudyAnn Lorenz — Thu, 24 Apr 2008 13:01:09 -0000

Great presentation and description. I am working on something like this with a client and want to suggest the group theory and even the name, if you don't mind.

Re: Your customer rewards program

ducttape — Thu, 24 Apr 2008 10:40:02 -0000

Chestin - you have a great opportunity to get annual commitments - my lawn service gives me a break for buying and paying for the 6 treatments I need annually. They also plant a small tree for me or someone I choose to gift it to for each referral - I love giving people trees - it's such a friendly thing to do and acts as a growing visible reminder of our relationship.

Re: Your customer rewards program

Chestin Salisbury — Thu, 24 Apr 2008 10:29:42 -0000

John,

Excellent post, as always. My question for you and the group is what suggestions do you have to help a service based business (lawn care, maid service, etc.) make this 'Customer Council' have significant enough value for the customers?

What about this 'Customer Council' would make a customer of these kinds of businesses aspire to be included in it?

Re: Your customer rewards program

SEO Snyman — Thu, 24 Apr 2008 09:42:20 -0000

Customer rewards for small businesses...thanks for the insightful post, you definitely got a good point here. It is even more important for a small business to cherish and mollycoddle their clients than for a big corporate. A customer rewards program definitely fits nicely with the personalised attention one can expect to get from a serious small business operator.

Re: Your customer rewards program

web Content — Thu, 24 Apr 2008 03:32:39 -0000

Good morning,
I really liked this post. It's all about using the status drive to your advantage. Make customers strive to be in the exclusive list, give them that VIP treatment, and they'll feel rewarded, appreciated and it'll keep them coming back... Everyone likes to be on the guest list at a party, rather than waiting in line with the plebs.. ;-)

Re: Your customer rewards program

Stephanie Cox — Wed, 23 Apr 2008 22:15:40 -0000

Even the local spa I go to has a loyality program, along with my wallet being filled with cards. It seems every business has one, so the challenge is to make yours stand out!

Re: Your customer rewards program

MarketingTwins-Randy — Wed, 23 Apr 2008 17:58:32 -0000

Another strong thought! I just met with a potential new client yesterday and was thinking about helping her develop a referral program for her business - I love having your innovative thoughts to strengthen my ideas.

Re: Your customer rewards program

Joshua — Wed, 23 Apr 2008 16:40:49 -0000

WOW, thanks for sharing such a nice ideas.

Re: Your customer rewards program

Jason Rakowski — Wed, 23 Apr 2008 15:45:28 -0000

Good Layout and design. I like your blog. I just added your RSS feed to my Google News Reader. .

Jason Rakowski