Duct Tape Marketing - Latest Comments in Your Marketing Organized

Re: Your Marketing Organized

Kolin Djastirel — Tue, 14 Oct 2008 14:45:42 -0000

Nice visualization. Thanks. But i think it very "average" charts, from on industry to another it can differ greatly.

Re: Your Marketing Organized

K Gift — Thu, 09 Oct 2008 17:30:44 -0000

Charts really explain things in a logical way. I like the way you start with the marketing, lead, conversion and customer service. I so often get stuck on the first one that I loose the 3 others. As for the rest that is a work in progress. Thanks Kweezel

Re: Your Marketing Organized

PrintPlace — Thu, 09 Oct 2008 14:47:17 -0000

I like the premise of your chart, and I think I would probably break it down even more into who does what kind of marketing material. Who’s in charge of postcards, the Web site, the trade show materials, etc. I think the chart would be a great visual to glance at to know right away who’s in charge of what.

Re: Your Marketing Organized

Andee Sellman, One Sherpa — Wed, 08 Oct 2008 08:22:34 -0000

Great thoughts John,
I love charts as they really help me see things in context. The idea of creating an org chart for functional areas is really good. Simple yet effective.
As a small business owner it is really easy to keep doing a bunch of tasks , get caught up in the day to day hussle and bustle, and never get any thing strategic completed.

Re: Your Marketing Organized

Max Entin — Tue, 07 Oct 2008 22:42:46 -0000

The chart you showed is fantastic! It really puts everything you need to do in front of you.

Re: Your Marketing Organized

Andrew Sokol — Tue, 07 Oct 2008 15:29:10 -0000

I must differ with you on the nature of your graph. It is my opinion that every element of business should spring from strategy, not just the three you have connected to it in your chart. Advertising, PR, Sales, in fact, every part of a business must be guided by underlying strategy. Therefore, while I agree that creating a graph to help visualize marketing concepts can be helpful, I respectfully disagree with your separation of strategy for any element in the business planning process.

Re: Your Marketing Organized

Andrew Sokol — Tue, 07 Oct 2008 15:24:23 -0000

I have to take issue with your basic premise. It is my opinion that Strategy is at the center of ALL business operations, not just the three you've connected to it in your chart. I am mystified that in your chart advertising, public relations, sales, and other key strategic elements are separated from strategy. In my article on marketing strategy
( http://www.marketing-resour... ) you'll see that I graph strategy as the center from which ALL business decisions spring. I advise my clients that strategy should be the basis of every business element. So while I agree that a graph can help clarify marketing concepts, I respectfully disagree about the content of the graph itself.

Re: Your Marketing Organized

ducttape — Tue, 07 Oct 2008 14:12:09 -0000

@Christian - yes I do find this helps explain the necessary functions that every small business should have. In some cases they never even think about things like strategy or community, but they should and putting like this helps them start thinking about ways they could build those processes into their marketing.

Re: Your Marketing Organized

Matthew Scott — Tue, 07 Oct 2008 13:50:15 -0000

Yeah...I don't know if I am smart enough to Stumble. I went to Stumble and signed-up and then clicked on button about this great site.

I think this is right...

Re: Your Marketing Organized

Christian Little — Tue, 07 Oct 2008 13:05:16 -0000

Interesting idea. I've tried similar charts in the past, but they end up being bubble graphs or concept webs and nobody can really make sense out of it lol.

Do you find this chart actually helps you personally?

Re: Your Marketing Organized

ducttape — Tue, 07 Oct 2008 11:42:33 -0000

@Angie and @Matthew - since I know both of you are long time readers it means a bunch when you call a post a favorite - thanks - now go StumbleIt!

Re: Your Marketing Organized

Matthew Scott — Tue, 07 Oct 2008 11:13:30 -0000

John, the systems guy in me loves this post. Really helps to demonstrate point. One of my favorite posts.

Re: Your Marketing Organized

Angie A. Swartz — Tue, 07 Oct 2008 11:11:10 -0000

Hey John, I love this post. I think it might be my favorite yet. I use a very similar tool with my clients which I call a tactical based org chart. I use it to help them get clarity around all types of organizational chaos. I like to take it one step further. The next step is to take your boxes and to add tasks with due dates to each one of them and then assign a name to each one holding a person accountable. It works! Love being on the same wavelength with you. When can we do a project together?

Re: Your Marketing Organized

Merchant Account Specialist Ch — Tue, 07 Oct 2008 10:23:21 -0000

Being a part of a very small Marketing department, this is a great visual. Thanks!